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B.L.A.H., a new brand that was born in Amsterdam. "We care, but we don't." The newly founded shoe brand wants to scrap the 'BLAH' around sustainability. With the name 'BLAH', the brand wants to convey that they think it is important not to fill the world even more with 'BLAH': 'worthy statements that don't really say much'.

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About B.L.A.H.

B.L.A.H. is a shoe brand that recently launched its first collection. The collection represents the vision that the world should be filled with less 'BLAH'. The new brand loves fashion and believes in sustainability. In general, the materials that B.L.A.H. for the collection uses are sustainable and environmentally friendly, but not all. That's what they stand for; no one is perfect, honesty about sustainability is the best policy.

The conviction of B.L.A.H. is that nowadays people are looking for beautiful fashion that is also made in a responsible way, but without the whole marketing circus around it. The brand cares a lot about sustainability, but doesn't like to shout about it.

The B.L.A.H. collection

The collection of B.L.A.H. isn't really inspired by anything. Quite simply, the crew of the brand just wanted to make good, fashionable shoes without too much 'BLAH'. The shoes are premium and made to last. The minimalistic yet Eddy collection of the brand consists of both boots and sneakers, which are mainly made of sustainable materials, in daring color combinations.

It's that simple: “Good shoes. Made well. No blah.” (B.L.A.H.)